About.

Solutions architect at Amazon (Ads / ADSP), focused on SSP integrations — the work of connecting ad-tech partners into a large platform. It's as much translation as engineering: figuring out what a customer actually needs, and what the system can honestly deliver.

On the side I'm building Transferithm. I've followed Manchester United for 25 years, and every transfer window means chasing a dozen outlets to work out who's actually coming and going. Once AI made building fast enough, I turned that into a source-graded feed that tracks and grades football (soccer) transfer rumours and keeps a public record of how well it does — and, just as much, a way to learn applied AI by shipping something real: an LLM pipeline with evals and tracing that has to be honest about when it's right and when it's wrong.

The thread across the day job and the side project is the same: build systems whose claims you can check, and write down the decisions behind them. The writing here will be for the real tradeoffs — including the decisions that didn't work out, which are usually the ones worth reading.

Longer-form write-ups will go up under /writing/, published one at a time as I finish them.